Get a student from International Sales and Marketing Management as an intern
New ideas | New angles | New knowledge
Accepting a student from the International Sales and Marketing Management programme as an intern is an excellent opportunity for you and your company to team up with a student who can carry out complex tasks within sales, marketing, purchasing and supply chain.
By agreeing to collaborate on an internship you can get:
- Additional resources dedicated to sales and marketing
- New ideas, new perspectives, new insights
- The opportunity to test a potential future employee in real life
- The opportunity to provide a student with valuable hands-on experience.
The students produce their final bachelor project for the company in continuation of the internship. The student’s project is a good opportunity for the company to, for example, go into detail with a specific issue, carry out an analysis or add resources to a project that you are in the process of developing.
The intern is qualified for working on tasks within sales, marketing and supply chains. Moreover the intern can participate in normal everyday routines.
These are examples of internship tasks and final bachelor projects:
- Preparation of strategy and marketing plans – e.g. for new products or new markets
- Customer satisfaction analyses in both Danish and European markets followed up by an action plan
- Market and sales analyses in export markets – e.g. China, England, Australia, Spain or Germany
- Preparation of sales strategies, sales concepts and sales plans
- Analyses of organisation and management
- Analysis and assessment of supply chains, purchasing strategy and routines
- Competitor and market analysis – at national and international level.
The cooperative relationship between the student and the company will of course vary from company to company. What is important is a positive and ambitious attitude to the cooperation from both parties.
We have compiled some good advice that will help you as well as the student to benefit as much as possible from the internship.
- Student and company adjust expectations prior to the internship period. This involves tasks to be performed, working hours and other expectations to ensure mutually satisfactory cooperation.
- Always feel free to contact the student’s internship counsellor at the Academy for inspiration, information or advice concerning the internship.
- The student is completing an internship in order to learn. Ensure that you provide a good mixture of tasks of both a challenging and a more routine-based nature. Some are able to handle a lot of responsibility from day one, others need a more careful dosage.
- It is recommended to link the student to one or more contacts throughout the internship, individuals who can help guide, inspire and motivate the student.
- Think about and discuss what could be a good subject for the student’s final exam project. Some agree on the subject at an early stage, whereas others wait until they know each other a little better.
- Introduce the student to the entire company, look at the intern as a ‘fully accepted’ member of the team.
- Be proactive – talk to the student or the Academy if something is not quite as expected. The student, the company and Business Academy Aarhus will sign an internship agreement prior to the internship.
To ensure the right match between students and companies, we have compiled a list of requirements to internship companies (pdf)
The internship starts in the beginning of August and lasts between three and six months, depending on whether the student also produces his/her final bachelor project in the company in continuation of their internship.
The internship period is placed at the beginning of the 7th semester after 3 years of studies.
The specific period of time will be agreed upon between the student and the company.
As the internship is a part of the International Sales and Marketing Management programme the company is not obliged to pay a salary to the intern.
The internship company may provide students with grants for documented expenses associated with their internship. This could, for example, be for transport costs, insurance, a telephone or the rent. The grant can be a fixed monthly fee; the only requirement is that the costs must be documented.
The Bachelor of International Sales and Marketing Management is a top-up degree to, for example, the two year long Marketing Management programme. The top-up degree lasts for one and a half years and qualifies the student to work on complex tasks primarily within sales, marketing, purchasing and supply chains. For example in positions as key account manager, sales support, marketing coordinator, brand manager, procurement officer etc.
If the company wishes it, the student can sign a declaration of secrecy in relation to the internship as well as the student’s final exam project.
If the internship takes place in a company in Denmark, the student is covered by the act on worker's compensation (lov om arbejdsskadesikring), cf. executive order no. 937 from 26 November 2003, and by the act on liability for damages (lov om erstatningsansvar). If the internship takes place in a company outside of Denmark, then it is the student's responsibility to examine and assess whether he or she can be covered by the company's insurance policies. In cases where the student is not covered by the company's insurance, the student must ensure that they have any necessary insurance.
If you are interested in having a student from the International Sales and Marketing Management programme as an intern, the first thing you need to do is to send an internship advertisement to us which we will forward to the students via the Academy’s intranet. Please specify in the advertisement the tasks you would like the intern to carry out and the expectations you might have in relation to the student’s competencies and personal profile. Please send the internship advertisement to firstname.lastname@example.org