Get a student from the Marketing Management programme as an intern
New ideas | New angles | New knowledge
Accepting a student from the Marketing Management programme as an intern is an excellent opportunity for you and your company to team up with an Academy student who can carry out specific tasks within sales and marketing and also contribute with new positions on business issues.
By agreeing to collaborate on an internship you can get:
- the opportunity to address specific projects you otherwise do not have time for
- new ideas, new persepctives, new knowledge
- the opportunity to test a potential future employee in real life
- additional resources to deal with tasks within sales and marketing
- the opportunity to provide a student with valuable hands-on experience.
The intern can especially solve tasks within sales and marketing. He/she should also take part in everyday routines. In connection with the stay in the company, the intern must prepare a final exam project. The final exam project may be a continuance of the intern’s tasks in the company – or it could be an entirely new task that the company wants solved.
These are examples of internship tasks and final exam projects:
- Competitor and market analysis – at national and international level
- Implementation of sales campaigns and telemarketing jobs
- Development of marketing material
- Planning of trade fairs and events
- Marketing plans – for example covering new products or new markets
- Customer satisfaction analysis
- Development of a new sales concept
- Analysis of organisational structures and company culture
- ABC analysis
- Logistical analysis and proposals for improvements of these logistics
- Supply chain analysis.
The cooperative relationship between the student and the company will of course vary from company to company. What is important is a positive and ambitious attitude towards the cooperation from both parties.
We have compiled some good advice that will help you as well as the student to benefit as much as possible from the internship.
- Student and company adjust expectations prior to the internship period. This involves tasks to be performed, working hours and other expectations to ensure mutually satisfactory cooperation.
- Always feel free to contact the student’s internship counsellor at the Academy for inspiration, information or advice concerning the internship.
- The student is completing an internship in order to learn. Make sure you provide a good mixture of tasks of both a challenging and also a more routine-based nature. Some are able to handle a lot of responsibility from day one, others need a more careful dosage.
- It is recommended to link the student to one or more contacts throughout the internship, individuals who can help guide, inspire and motivate the student.
- Think about and discuss what could be a good subject for the student’s final exam project. Some agree on the subject at an early stage, whereas others wait until they know each other a little better.
- Introduce the student to the entire company, look at the intern as a ‘fully accepted’ member of the team.
- Be proactive – talk to the student or the Academy if something is not quite as expected.
The student, the company and Business Academy Aarhus will sign an internship agreement prior to the internship.
To ensure the right match between students and companies, we have compiled a list of requirements to internship companies (pdf)
The internship period at the Marketing Management programme starts in January and lasts between three and six months, depending on whether the student also produces his/her final exam project in the company in continuation of the internship.
The internship period is placed at the beginning of the 4th semester after 1½ years of studies.
The specific period of time will be agreed upon between the student and the company.
As the internship is a part of the Marketing Management programme, the company is not obliged to pay salary to the intern.
The internship company may provide students with grants for documented expenses associated with their internship. This could, for example, be for transport costs, insurance, a telephone or the rent. The grant can be a fixed monthly fee; the only requirement is that the costs must be documented.
The Marketing Management programme is a 2-year higher education Academy Profession programme which, among other things, qualifies the students to work within marketing, sales and communications. For example as a marketing coordinator, sales supporter, account manager or purchasing assistant. With more experience, your business card could say product manager, marketing manager or sales manager etc. The admission requirements are upper secondary certificates or relevant vocational education.
If the company wishes it, the student can sign a declaration of secrecy in relation to the internship as well as the student’s final exam project.
If the internship takes place in a company in Denmark, the student is covered by the act on worker's compensation (lov om arbejdsskadesikring), cf. executive order no. 937 from 26 November 2003, and by the act on liability for damages (lov om erstatningsansvar). If the internship takes place in a company outside of Denmark, then it is the student's responsibility to examine and assess whether he or she can be covered by the company's insurance polcicies. In cases where the student is not covered by the company's insurance, the student must ensure that they have any necessary insurance.
If you are interested in having a student from the Marketing Management programme as an intern, the first thing you need to do is to send an internship advertisement to us which we will forward to the students via the Academy’s intranet. Please specify in the advertisement the tasks you would like the intern to carry out and the expectations you might have in relation to the student’s competencies and personal profile.
Please send the internship advertisement to firstname.lastname@example.org