Marketing Management off to Argentina

A group of marketing management students, specialising in globalisation, are off to Buenos Aires for the next three weeks to study with Argentinian university students and prepare a market analysis for three Danish companies.

UNLA University (Universidad National de Lanus) in Buenos Aires will be hosting 34 students and two teachers from the Academy’s marketing management programme, global line.

The overseas trip is a mandatory part of the programme and is designed to equip the students to work professionally in an international context.

‘It will be really cool and something you only experience once in a lifetime. It will move our boundaries,’ said one of the students Anne Kirstine Skytt (in the picture, she is fourth from left, front row).

Visit the Embassy and a dairy company

In Buenos Aires, the students will be taught by three Argentinian professors and will join a class of local economics and marketing university students. There is also plenty of cultural and business visits. The Academy will visit ENKOTEC, CIC Analytic, ARLA FOODS, the Danish Embassy, ​​the Danish Church, the advertising agency JWT and the liquor brand Campari's marketing and production department.

To investigate the market potential for Danish companies

During their stay, the students will also prepare a market analysis for three Danish companies. This year, the market analyses will be prepared for the local Aarhus company OBAKU, a watch designer, a Horsens furniture company Interstil and Rahbek, who sells fish dishes to retailers.

Take-off for second year

It is the second consecutive year that the special global team from the marketing management programme has been invited to Buenos Aires. Business Academy Aarhus acknowledges this cooperation by awarding two scholarships for one semester to two selected Argentine students. Last year, Micaela Santana and Juan Cruz Ferreyra from UNLA University were selected to attend one semester in Aarhus (in the picture: second from the left, front row and first from the left, back row).

‘It develops one personally and is an experience of a lifetime. The teaching here at the Academy is very different from in Buenos Aires. Here there is more teamwork and more practical work, which is very instructive’ says Juan Cruz Ferreyra, who will be at the Academy until the semester ends in July.

50 foreign partners in 20 countries

UNLA University of Buenos Aires is just the latest in a series of a total of 50 foreign institutions who cooperate with the Academy for the exchange of students, teachers and case assignments.

The other partner institutions are spread across 20 countries, and include USA, Canada, New Zealand, China, Turkey, Germany, England, Finland and Spain.

‘We have long wanted to get America on our map of overseas training partners. This gives our students a unique opportunity to work with the business world in a country with a completely different culture, language and society’ says Associate Professor Birgitte Nygaard Alex Andersen from the Academy (far left in the picture).

We want to be Denmark’s most international business academy

We are ambitious and aim to become the leading academy in Denmark in terms of internationalisation. Over the last two years, more than 110 Danish students have studied a semester abroad at one of the Academy’s international partner institutions. At the same time, nearly one in four students at the Academy in Aarhus have a foreign background, which helps to create an international environment beneficial to all students, says Head of International Relations Mads Hedelund from Business Academy Aarhus.

‘The students we educate today could work for ARLA, for example, and companies today just anticipate that you can work in a department with people of other nationalities, and prepare export and marketing campaigns compatible with other cultures and so on. At many companies, employees must be able to work professionally in an international context. By sending our students out into the world and creating an international environment at home, we ensure that they already have this skillset.’