Marketing Management students in Stockholm to spot trends

29 Marketing Management students are travelling to Stockholm next week to describe trends and meet Danish exhibitors

Stockholm Furniture Fair will be receiving 29 Marketing Management students specialising in international business and design management from Business Academy Aarhus next week. The students are the first class to study this completely new, industry-orientated programme aimed at helping the furniture and interior decorating branch make more money.

Describe trends

At the fair, the students will meet Danish exhibitors, learn how to organise participation in trade fairs and prepare and analyse trends.

Lecturer and Programme Coordinator Peter Trasbjerg elaborates, ‘in Stockholm, the students will use what they have learnt about trend spotting in the first semester. They will have to prepare a newsletter and will use video, photos and text to describe current trends and tendencies within areas such as office furniture, lighting, flooring and textiles.’

Companies or others who do not have the possibility of participating at the fair in Stockholm, are welcome to contact us at to receive the students’ trend briefs, adds Peter Trasbjerg.

To Milan to analyse purchasing power

In April, they will have yet another study trip - this time the class is going to the International Furniture Fair in Milan to collect data and prepare a market analysis for Danish exhibitors.

‘We are in contact with different companies who would like help to create questionnaires and analyse purchasing power within certain product categories. This should teach students to work in a knowledge-based and analytical fashion,’ says Peter Trasbjerg. He hopes that the students help will benefit the Danish companies.

‘Our mission is to make a difference to the Danish furniture industry by educating the wisest candidates for marketing and sales related tasks. Therefore, it is important that the students get hands-on experience, turning theory into practice and increasing know-how.’