Interdisciplinarity makes a difference for companies

Peter Benfeldt, Forester and owner of Jiffyplanter A/S, tells about their participation in 'Experts in Teams 2015'

The interdisciplinary innovation process 'Experts in Teams' has made a difference for my company because I got new products developed and solved a specific marketing challenge.

Innovative and valuable results

As students from various educational programmes were grouped together to solve our problems, we got a more innovative and valuable result. One student could, for instance, do market analyses, another was good with social media, a third knew all about programming, a fourth could calculate, a fifth had insight into the agricultural sector and so on.

Together they contributed with their many different professional backgrounds so that we got a 360 degree look at our company and developed better solutions.