Standing out from the madding crowd

Anne Kirstine Skytt is taking one semester of her Marketing Management programme in Shanghai in order to strengthen her CV and simultaneously experience an exciting and very different culture.

In mid-September 2015, the 27-year-old Anne Kirstine Skytt from Aarhus headed off for Shanghai. This is Chinas most populous city with nine million in the city centre alone, and at least double so many people in the greater Shanghai area.

Anne Kirstine Skytt will spend the next semester there as an exchange student. As part of Business Academy Aarhus’ international strategy, students are encouraged to spend at least one semester abroad.

‘The Academy really encourages us to go abroad, and I see it as a good opportunity to get an upper hand for my education. Marks are one thing, when companies need to hire new employees, but a stay abroad contributes a lot to your CV. Companies today want employees with an international outlook, and it is therefore incredibly important to get to know other cultures and their ways of working. It is simply about being able to stand out in a crowd,’ says Anne Kirstine Skytt.

Well-represented abroad

She is part of our globalisation line, and she is far from the only student who has chosen to go abroad as an exchange student. Alone from her Marketing Management class of 30 students, seven have gone to China, two to Turkey, as well as one to the United States and one to Canada.

Overall, the Academy has 14 Marketing Management students and 11 Financial Management and Service students at the same University, Jianqiao University, in Shanghai this semester.

Business Academy Aarhus also has four teachers travelling to Shanghai to ensure, among other things, that our 25 students get the teaching and content that they need to meet all their educational requirements and earn the 30 ECTS credits that are needed per semester.

Hot spots

‘I also considered closer destinations such as Germany and France, but the Academy has a special programme with universities in Turkey and China. This ensures that we get the right subjects, and seen in a larger perspective, China makes good sense when considering Denmark’s import and export markets. At the same time, I get an impression of a completely different culture,' explains Anne Kirstine Skytt.

In fact, the Academy has five international focus areas (also known as Hot Spots) and besides China and Turkey, we encourage students to take a semester or internship abroad in Tanzania, Malaysia and Canada.