The market analysis
A market analysis can be complicated - so many factors to take care of. Below you'll find some tools to help you:
- MODEL OF POSSIBLE SOURCES Which issues might you look into during the desk research? This model compiles issues and mention types of sources - both primary and secondary - that might be useful.
- QUANTIFICATION It can be difficult to estimate the market size or the market supply. We've made a few guides:
VIDEO: Quantification or the estimatimation of market size can be tricky. Here's a video that explains the details with focus on the Danish market.
PRESENTATION: In this presentation, we explain the different international classification schemes, which are the basic tool of quantification
GUIDE - WHEN DATA ARE INADEQUATE - what to do when the data are inadequate?
Read this guide to get some ideas.