The programme

International Sales and Marketing Management

The students view various business related issues and problems from the perspectives of the following traditional academic disciplines:

  • International Sales and Marketing
  • Financial Management
  • Leadership
  • Organisation
  • Business Law
  • Supply Chain Management

Create your individual profile!

Each semester concludes with a set of exams. Students may also opt to take the second semester at another educational institution either in Denmark or abroad. This together with the elective element, the internship, the Bachelor project and the individual learning objectives ensures that each student can create an individual academic profile within the framework of the programme.

The programme consists of three semesters, of which the first two are completed by a semester project for an external company. The 3rd semester consists of a 3-6 month internship and a Bachelor’s project.

1st semester2nd semester3rd semester

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The background for a company’s sales

The customer as starting point
(15 ECTS)

Industry and competitors
(5 ECTS)

(5 ECTS)

Methodology and theory of science
(5 ECTS)

Business development
in an international perspective

Developing the sales base
(10 ECTS)

The tactical and operational sales performance
(5 ECTS)

Implementation and follow-up
(5 ECTS)

Elective element
(10 ECTS)

(15 ECTS) 

Bachelor’s project 
(15 ECTS) 

In the 1st and 2nd semesters of the programme, you will be taught marketing, sales, supply chain management, organisational development, law and finance. Each of the semesters will round off with a semester project for an external company. In the 3rd semester of the programme you will be in an internship with a relevant company and produce your final bachelor’s project.

Tuition based on dialogue and small classes

Tuition at Business Academy Aarhus is based on dialogue and conducted in classes. Teaching is close to practice which means that organisations and executives are involved when relevant. We work with specific and realistic cases, organise seminars, visit companies and go on study tours. You will acquire knowledge within each discipline through the lecturers' presentations and group work with fellow students. You are expected to work independently as a large part of the curriculum is learned via work in study groups. Teaching is primarily characterised by class sessions, case studies, study groups, seminars and projects.

International education

You can also study or take your internship abroad during the programme