International Sales and Marketing Management
The programme consists of three semesters, of which the first two are completed by a semester project for an external company. The 3rd semester consists of a 3-6 month internship and a Bachelor’s project.
|1st semester||2nd semester||3rd semester|
The background for a company’s sales
The customer as starting point
Industry and competitors
Methodology and theory of science
Developing the sales base
The tactical and operational sales performance
Implementation and follow-up
In the 1st and 2nd semesters of the programme, you will be taught marketing, sales, supply chain management, organisational development, law and finance. Each of the semesters will round off with a semester project for an external company. In the 3rd semester of the programme you will be in an internship with a relevant company and produce your final bachelor’s project.
Tuition at Business Academy Aarhus is based on dialogue and conducted in classes. Teaching is close to practice which means that organisations and executives are involved when relevant. We work with specific and realistic cases, organise seminars, visit companies and go on study tours. You will acquire knowledge within each discipline through the lecturers' presentations and group work with fellow students. You are expected to work independently as a large part of the curriculum is learned via work in study groups. Teaching is primarily characterised by class sessions, case studies, study groups, seminars and projects.
You can also study or take your internship abroad during the programme. Click here to read more about this option.