In the third semester, two-thirds of the subjects are electives. You must select two electives each worth 10 ECTS. You can freely combine the elective subjects depending on your interests and future plans. You are therefore able to specialise your programme and create the profile you want.
As a part of your electives in the 3rd semester, it is possible to go to an international summer school.
Please note that some specific electives may be mandatory for further studies after graduation from the Academy.
See examples of the electives we offer. Please note that the choice of electives we offer, varies from year to year.
If you want to study further at a university after your Marketing Management programme, you must pass the subjects ‘statistics’ and ‘business economics’.
Do you want become an expert in social media and digital marketing? Get hands-on experience with tasks that are specific for new digital marketing opportunities. Learn, among other things, about search engine optimisation (SEO), content management, customer loyalty through digital media, e-mail marketing and conversion optimisation.
If you want to work with export sales or marketing in export markets, language and cultural insight are a prerequisite. Improve your written and oral English and get an understanding of business culture, so that you can negotiate with foreign cultures.
Do you want to work with complex sales and relationships? Would you ultimately like to become a sales manager? With this subject, you will be able to perform a sales function professionally. Learn about management tools (motivation and change management), sales strategies and sales organisation and get ready for a job with management responsibility and a sales function.
Would you like to work at a bureau or be the company’s expert in operational marketing? Learn how to develop various marketing campaigns with a sharp brief and a creative concept. Become able to plan messages and various communication products – across both traditional and digital media.
Get ready for the job as a purchaser in a company, for both the BtC and the BtB-market. Get the competencies to undertake core functions and manage supply chains across different industries.