Grundfos opens marketing office at Business Academy Aarhus

With a new office at Business Academy Aarhus, the pump group aims at creating closer ties with the educational institution’s students and graduates to ensure know-how and innovation within digitisation and marketing especially.

At the beginning of the year, part of Grundfos’ marketing department moved into Sønderhøj 8, Viby J and now shares the building with Business Academy Aarhus.

Grundfos has rented an office for 6-8 employees which will accommodate interns and student assistants from the Academy and several Grundfos employees, who will take it in turns to work in the office.

Grundfos wants to, among other things, attract the Academy’s students who will be able to work in this office but will also spend part of their time at the group’s headquarters in Bjerringbro.

Massive digital assignments ahead

The first priority is to work on the digitisation of Grundfos’ marketing processes, so particularly multimedia design students and digital concept developers are needed to help with this.

Both Danish and international students are welcome – Grundfos’ corporate language is English, and they want talented students regardless of nationality.

‘Our company is facing a huge digitisation task. We cannot do it alone. That is why we need a team of new, skilled employees. We have therefore found it advantageous to forge closer ties with Business Academy Aarhus, which is strong in the digital and marketing area,’ says Morten Bach Jensen, who is Group Vice President of Group Marketing & Sales Development in Grundfos.

To help solve these tasks, Grundfos has already hired seven interns and expects to recruit a number of student assistants.

Cooperation with potential

At Business Academy Aarhus, the Pro-Rector Anne Storm Rasmussen sees great potential in this new form of cooperation.

‘We think that this cooperation can be extended to many other areas. In addition to our graduates getting internships, student jobs and jobs at Grundfos, we can also work together on research and innovation, mentor sessions, guest lectures, company visits and the further education of Grundfos’ employees.’

The pro-rector adds that similar cooperation arrangements could be established with other types of companies.