The market analysis


Market information sources

Which issues might you look into during the desk research? This model compiles issues and mention types of sources (pdf) - both primary and secondary - that might be useful

Quantification

It can be difficult to estimate the market size or the market supply. We've made a few guides:

The Danish market

The European Union

When data are inadequate

What to do when the data are inadequate? Read this guide to get some ideas. The guide is written in collaboration with Tine Frandsen, teacher at BA ISM