AP degree - 2 years - 120 ECTS
Are you interested in marketing, sales and communication? Would you like to work as a marketing coordinator or a sales manager? Do you wish you could plan and implement marketing strategies in exciting companies? Then our Marketing Management programme is for you.
This entire programme is taught in English.
Usable marketing and sales knowledge
A marketing manager is at the forefront of marketing, sales, communications, management and business law. This 2-year programme is close to practice and internationally orientated, which will provide you with a broad knowledge of the economic, legal, cultural, organisational and global conditions that feature in a company’s or organisation’s marketing.
Overview of the entire company
A good marketing and sales employee is a good marketeer who has an overview of the entire company, which is why you also learn about economics, supply chain management, organisation and business law. At the same time, it's vital you train what we call ‘personal leadership’ so that you are capable of taking independent responsibility, are proactive and dare to take advantage of your full potential.
An education close to the business community
The Marketing Management programme provides access to a wide range of job opportunities in Denmark or abroad, among other things, as a marketing coordinator, a sales assistant or an information officer.
This programme is close to practice and you’ll get hands-on experience from the business community – among other things through an internship at a relevant company – this ensures that you, as a graduate, are well equipped to do your future job. The programme is also a good starting point if you want to start your own company or want to continue studying higher education.
Earn a Bachelor's degree in 1½ years
The AP Degree programme in Marketing Management is the first 2 years of a Bachelor’s programme.
Go abroad as part of your degree
You can study, join a summer school or take your internship abroad during the programme.
We have listened to the business community and made our programme even more functional.
The AP Degree in Marketing Management is a 2-year higher education where you will get the skills to plan and implement marketing, sales and communication tasks. The programme is close to practice and you get real-life experiences during the programme through an internship in a relevant company – this ensures that you as a graduate are well equipped to handle your future job.
Interdisciplinary and specialisations
The programme’s four semesters are based on six subject areas, three elective courses, an internship and a final project. The focal point is marketing and sales. A good marketing and salesperson is a businessperson who is able to interpret the entire business.
The programme is interdisciplinary with a marketing base. In the programme’s first year you will have compulsory subjects. After this, in the third and fourth semester, you can specialise according to the direction you want your career to take. Examples of electives are ‘digital marketing and e-commerce’ or ‘procurement and negotiation’ and consists of three elective courses, an internship and a final exam. It is possible to take the third and fourth semester abroad.
The programme is structured around the following programme elements, each with their interdisciplinary content:
|1st semester||Business understanding (10 ECTS)
Market understanding (10 ECTS)
Market analysis (10 ECTS)
|2nd semester||Marketing plan - strategy and tactics (20 ECTS)
Marketing plan - implementation (10 ECTS)
|3rd semester||Internationalisation (10 ECTS)
Electives (20 ECTS)
|4th semester||3-month internship in a company (15 ECTS)
Final exam project (15 ECTS)
On the Marketing Management programme, in the third semester, we have elective elements worth a total of 20 ECTS credits. You can choose different elective bundles and you must always complete 20 ECTS.
The purpose of these elective modules on the 3rd semester is to offer you the opportunity of an individual study profile with academic immersion within the programme’s subject area.
The subjects may change from year to year. These are the electives for the Autumn semesters 2016-2018. The elective elements are offered in ‘bundles’ and subjects in a bundle cannot be combined with any subjects from other bundles. This is due to the scheduling of classes.
As part of your electives on the 3rd semester, you can participate in a summer school abroad.
Please note that some electives might be necessary admission requirements for further education at another university.
If you want to continue your studies at another university after your Marketing Management programme, you must pass the subjects:
- Business Economics (7,5 ECTS)
- Statistics (7,5 ECTS)
- International business communication (5 ECTS): If you want to work with export sales or marketing in export markets, language and cultural insight are a prerequisite. Improve your written and oral English and get an understanding of business culture, so that you can negotiate with foreign cultures.
- Operational advertising (10 ECTS): Would you like to work at a bureau or be the company’s expert in operational marketing? Learn how to develop various marketing campaigns with a sharp brief and creative concept. Become able to plan messages and various communication products – across both traditional and digital media.
- Digital marketing (10 ECTS): Do you want to become an expert in social media and digital marketing? Get hands-on experience with tasks that are specific for new digital marketing opportunities. Learn, among other things, about search engine optimisation (SEO), content management, customer loyalty through digital media, e-mail marketing and conversion optimisation.
Key account management and sales management (10 ECTS): Do you want to work with complex sales and relationships? Would you ultimately like to become a sales manager? With this subject, you will be able to perform a sales function professionally. Learn about management tools (motivation and change management), sales strategies and sales organisation and get ready for a job with management responsibility and a sales function.
Supply chain management and procurement (5 ECTS): Get ready for the job as a purchaser in a company, for both the BtC and the BtB-market. Get the competencies to undertake core functions and manage supply chains across different industries.
Entrepreneurship (5 ECTS): Do you dream of starting your own company? Or do you want to be the innovative employee in an existing company? In this subject, you will focus on developing ideas and commercialising them. You will work in company groups, and together you must develop, validate and pitch a company idea and a relevant business plan. You may already have a business idea, otherwise you will be introduced to tools that enable you to develop ideas based on your knowledge of marketing and economics.
Daily life as a student
Group work, classes with 30 students in each, tuition-based very much on dialogue and cases, close contact with real companies, and close contact with lecturers. This is daily life for a student at Business Academy Aarhus.
The fact that tuition takes places in classroom settings is an excellent basis for creating a good social environment for your studies. Things are always lively at the Academy which hums with students attending classes and working on projects.
A programme with a practical bias
We do everything we can to ensure that you become suitable for a job in this trade or industry. This is why we cooperate with real companies who either visit us at the Academy or we go to visit them to learn from their experiences.
In each semester you will work with a company on a project. You can specialise your degree by choosing companies that you are interested in.
The internship in the fourth semester is an obvious opportunity for you to get a foot inside the type of industry that you would later like to work in and to learn specifically about the assignments you would be expected to undertake.
Tuition based on dialogue and cases
We are proud to offer you both lectures and tuition. The lecturers always make room for questions, discussions and comments – just like they readily assist with academic questions when you work in groups or on projects.
For much of the tuition time, you will get an opportunity to work with assignments that are based on the theoretical issues that are the topic of the moment. The subjects will focus on how to apply theory to solve specific problems.
You will be doing a lot of group work. In our opinion, this is the best way to prepare you for your working life once you have earned your degree.
Go abroad - as part of your education
You have excellent opportunities to give your studies an international touch. You can go abroad to study or do your internship in the third or fourth semester. You can also choose to substitute one of your electives with a Summer School stay.
A study trip to an exciting European destination is a compulsory part of the programme. We will conduct analyses for specific companies, go on company visits and possibly visit a partner university. The student must expect an additional expense of approximately 5000 DKK for the trip.
Internship and final project
The fourth semester of the programme consists of an internship and a final project report. You have the opportunity to specialise according to your interests and career plans since you choose your own internship company and the subject of your final report.
You begin the fourth semester with an internship in a relevant company in Denmark or elsewhere. The internship will allow you to combine your theoretical knowledge with the practical work you do in a company and you will acquire experience that you can benefit from. Although it is your own responsibility to find an internship company the Academy helps by making a long-range of contacts available to you. You can also go abroad for your internship.
The final exam project is a large report where you must address a complex issue and set up a specific action plan to address a problem. Many students choose to write their final exam project in the company of their internship.
Apply for admission
Here is information about admission requirements and how to apply for the Marketing Management programme at Business Academy Aarhus.
Non-Danish applicants must apply for admission on the same terms as Danish applicants. You are eligible for admission if you have either a Danish qualifying examination or qualifications recognised or assessed as being comparable to the Danish entrance qualifications.
In order to be admitted to the programme, you must have documented qualifications in:
All applicants must have a certificate proving adequate qualifications in English at an upper level which is comparable to English level B of a Danish upper secondary examination.
This means that international applicants must have had English for at least 210 hours during the last three years of their upper-secondary education (classes of less than 60 minutes, must be converted into whole hours).
In addition, all international applicants must pass an internationally approved test. We accept these tests with the following minimum scores:
- IELTS: 6,5
- TOEFL: 83
- Cambridge C1 Advanced: 180 (formerly known as Cambridge English Advanced: Grade A, B or C)
- Cambridge C2 Proficiency: 200
- Oxford Online Placement test: C1 (min. 85 in each part). We only accept this test, when it is completed at Business Academy Aarhus. Sign up here
Please note that the English test is valid for 2 years.
For non-EU applicants, we only accept IELTS and TOEFL.
Native English speakers, applicants with an IB Diploma and applicants with Nordic entrance exams (including applicants with a qualifying examination from the USA, Canada, Australia, New Zealand, Great Britain, Scotland, or Ireland) are exempt from an English test. Please note that applicants with a qualifying examination from all other countries (including African and Asian countries, where the language of instruction is English) must submit a test.
Mathematics or Economics
Mathematics at the Danish B-level. This means that international applicants must have had mathematics for at least 250 hours (classes of less than 60 minutes, must be converted into whole hours) during the last three years of their upper-secondary education.
Economics at the Danish B-level. This means that international applicants must have had economics for at least 250 hours (classes of less than 60 minutes, must be converted into whole hours) during the last three years of their upper-secondary education. If you are not sure, that the economics you have had is approved, you can contact our student counsellors, who will make an assessment.
How to apply
There is admission to this programme once a year, with study start in August. You apply through optagelse.dk. You can apply from 1 February.
Application deadlines - Study start in August
Apply before 15 March at 12 midday
- If you have a qualifying exam from a country outside of the EU (this applies regardless of your nationality)
- If you are a national from a country outside the EU (applies regardless of your qualifying examination)
If you fulfill these requirements, you are considered a non-EU applicant. You can find all the special requirements for non-EU applicants here
Apply before 15 March at 12 midday
- If you are an EU citizen with
- a Danish entrance examination and wish to apply for quota 2
- a vocational education and training programme
- a foreign high school qualifying exam from an EU country
- an entrance examination from Sweden, Norway, Finland or Iceland
Apply before 5 July at 12 midday
- If you are an EU citizen, have a Danish qualifying high school exam and you wish to apply for quota 1
When is study start?
Study start is on Monday 24 August 2020 for all AP degree and Bachelor's programmes.
For programmes with winter intake – study start is Monday 27 January 2020.
Help with your application on optagelse.dk
Name of programme: Marketing Management
Name of institution: Erhvervsakademi Aarhus (Danish title for Business Academy Aarhus)
The programme takes place at: Erhvervsakademi Aarhus, Sønderhøj
City: Viby J
Admission area no.: 79415
Do you need extra help?
For specific programme related questions, write to our student counsellors at email@example.com
For questions about admission, the application process or study life in general at Business Academy Aarhus, write to firstname.lastname@example.org
Business Academy Aarhus cooperates with a range of organisations to promote our higher educational programmes abroad. Applicants are welcome to contact a Local Education Agent where available, for further information on the application process.
Remember to read the small print
Should a programme, study line or specialisation that you applied for not be offered anyway, you will be contacted directly. The subsequent specialisations we offer will depend on the number of applicants. If there are not enough applicants for both a Danish and an international line, we reserve the right to only offer one.
In 4th semester, you will do an internship in a company for 3 months.
In your internship you will get to test your newly acquired skills in a company and get insight into future work assignments and career opportunities. You will be able to connect your theoretical knowledge with practical experience, and at the same time strengthen your CV.
In the internship, you can test a specific field of work and then focus your programme in relation to your career plans. As part of your internship, you must write a project report which is based on a problem statement from the company. Here, you will have the opportunity to specialise within your specific interests.
The internship is a mandatory part of your programme, and it is your responsibility to find an internship company. To help, we have a wide range of tools and contacts available, e.g. via our career centre.
Get advice from our student, Teddy, on how to find an internship in Denmark
Examples of internship companies
Your internship can be taken in a company in Denmark or abroad. Here are some examples of internship companies:
Cooperation with a lot of companies
Business Academy Aarhus has a close cooperation with a wide range of private and public companies. Contact with the business community creates real-life teaching – for the benefit of the students, the programme and the companies.
You will, first and foremost, encounter cooperation with the business community in connection with project work and your internship. We also invite guest speakers to contribute with their experience and the latest trends from the business community. In exams, we also use co-examiners from the business community.
The Marketing Management programme opens the doors to a wide range of job opportunities.
To begin with, you will typically be employed as a:
- marketing assistant or coordinator
- purchasing agent or purchasing assistant
- salesman, sales assistant, sales supporter or export salesman
- digital marketing assistant
- information officer or advertising consultant
- account manager
- product coordinator
The programme is also a good starting point for a career as a/an:
- product manager
- marketing manager
- sales manager
- sales-area manager
- procurement assistant/manager
- export manager
- information manager
- project manager
Diploma degree programme (part-time)
A Diploma degree programme provides you with skills which are equivalent to a Bachelor’s degree programme. You educate yourself on a part-time basis while you work. You must have 2 years of professional experience in order to be admitted.
On our diploma courses, teaching is in Danish.
Further studies at university
Please note that to be able to study further at a university, you must pass ‘Continued studies 1 and 2’ in the third semester. Contact the university you wish to enrol at for further information.
Please note that you may need to take supplementary courses to meet the admission requirements.
BSc in Economics and Business Administration (HA)
After the Marketing Management programme, you can complete the bachelor’s degree programme in Economics and Business Administration at Aarhus University in 2 years. Please note that this entails that you have taken the electives 'statistics' and 'business economics'
Diploma in Business Administration (HD 2nd part)
After working for a minimum of 2 years, you can take the 2nd part of this programme. Get more information (only in Danish)
Do you want to know more?
If you want to continue studying, you can get counselling from the educational institution that you want to be admitted to.
You are also welcome to contact our student and career counsellors for further information about careers and further education at email@example.com
When you embark on a higher education programme with us, you'll get:
- a top-quality internationally recognised degree
- combined theory and practice in small classes of 20-35 students, which ensures close contact between lecturer and students
- focus on learning in small teams, with real-life cases in collaboration with companies
- a compulsory internship as well as excellent job opportunities during and after your studies
- a great international experience in a vibrant, active and culturally diverse city
- Danish lessons on campus
- plenty of other social activities.
Explore the student life on Instagram
Follow us on Instagram and get close to the student life at Business Academy Aarhus.
Info for international applicants
There are a lot of practical matters you need to know in order to get a good start and have a pleasant stay in Denmark.
Get a buddy
All international students are offered a Buddy. A Buddy is a current Academy student, who volunteers to help new international students get off to a good start in Aarhus.
Every two years we carry out – in cooperation with the Ministry and together with the other Danish educational institutions – a survey of the study satisfaction among our students. The survey is called ‘Learning barometer’.
Compare Higher Education programmes
On Uddannelseszoom (in Danish only), you can compare results from the ‘Learning Barometer’ across all higher education institutions in Denmark. You can, among other things, compare salary levels and see how graduates got their first job.
Every year we carry out a teacher evaluation where our students evaluate the teaching they receive.