Curriculum

Marketing Management (AP)

This curriculum applies to all students who are enrolled on the programme from August 2019.

This curriculum consists of more parts, which together describe the entire programme.

  1. Curriculum - national part (pdf) explains the general rules for the programme and applies to all academies in Denmark.
  2. Institutional part of curriculum 2019-2020 (pdf) explains special conditions that apply to the programme at Business Academy Aarhus only.

2018 - 2020

This curriculum consists of 3 parts, which together describe the entire programme.

  1. Curriculum - national part (pdf) explains the general rules for the programme and applies to all academies in Denmark.
  2. Institutional part of curriculum 2018-2020 (pdf) explains special conditions that apply to the programme at Business Academy Aarhus only.
  3. Elective educational elements (pdf)

2017 - 2019

This curriculum consists of 4 parts, which together describe the entire programme.

  1. Curriculum - national part (pdf) explains the general rules for the programme and applies to all academies in Denmark.
  2. Institutional part of curriculum 2017-2019 (pdf) explains special conditions that apply to the programme at Business Academy Aarhus only.
  3. Elective educational elements (pdf)
  4. Amendment sheet - joint part (pdf)

2016 - 2018

This curriculum consists of 4 parts, which together describe the entire programme.

  1. Curriculum - joint part (pdf) explains the general rules for the programme and applies to all academies in Denmark. This joint part is equal to the 2015 - 2017 joint part.
  2. Institutional part of curriculum 2016-2018 (pdf) explains special conditions that apply to the programme at Business Academy Aarhus only.
  3. Elective educational elements (pdf)
  4. Amendment sheet - joint part (pdf) concerning the the core element Business law, the compulsory programme element Marketing understanding and the compulsory programme element Tactical and operational marketing B2C

2015 - 2017

This curriculum consists of three parts, which together describe the entire programme.

  1. Curriculum - joint part (pdf) explains the general rules for the programme and applies to all academies in Denmark.
  2. Curriculum - institutional part (pdf) explains special conditions that apply to the programme at Business Academy Aarhus only. 
  3. Elective educational elements (pdf) 

2014 - 2016

  1. Curriculum - institutional part (pdf) explains special conditions that apply to the programme at Business Academy Aarhus only.