Aarhus - Business - 2019

Ready. Study. Run: the business of running

The summer school ‘Ready. Study. Run’ is a 2-week course where you will get to work with all the business aspects of running. This includes market research, marketing strategy and market communication. You will have to plan and arrange an actual run in the centre of Aarhus, the second largest city in Denmark.

The objective of the summer school is for the student to gain theoretical insights and practical experience with a specific focus on the Danish market of running, including:

  • The philosophy of sport marketing
  • Sport market trends and sport consumer behaviour
  • Sport marketing strategy
  • Sport products, pricing, channels, promotion, sponsorship and service
  • Implementation strategies and control processes

It’s not an absolute must that you bring your running shoes, but they will help you run in Aarhus!

Where and when

The summer school is offered in collaboration with all our partner universities and will take place in Aarhus from 1-12 July 2019.