Get a student from Service, Hospitality and Tourism Management as an intern

New ideas | New angles | New knowledge

Accepting an intern from the Service, Hospitality and Tourism Management programme is an excellent opportunity for you and your company to team up with an Academy student who can carry out specific tasks relating to your service company, and also contribute with new approaches for your company’s challenges.

By agreeing to collaborate on an internship programme you can get: 

  • extra staff to work with the operation and the development of your service business 
  • the opportunity to test a potential employee in real life
  • the opportunity to provide a student with valuable hands-on experience

The internship concludes with an internship report. Most Service, Hospitality and Tourism Management students produce their final exam project for the company in continuation of their internship. The student’s project is a good opportunity for the company to, for example, obtain a detailed report of a specific area, have a specific analysis performed or have additional resources to complete a development task.

In the Service, Hospitality and Tourism Management programme, the students choose between 3 specialities during the semester. Students can easily solve tasks that are not covered in their speciality, so this list should not be seen as comprehensive.

Below you can see examples of internships and main projects students can do, within the different specialties.

Specialisation in hotel, restaurant and events:

  • Development and implementation of meeting and conference concepts
  • Analysis of guest satisfaction
  • Planning and practical implementation of events and arrangements
  • Setting up, planning and marketing on social media
  • Analysis of the company’s internal service system and communication
  • Implementation of analysis and marketing IT tools
  • Calculations and pricing of the company’s products
  • Development of additional sales products and promotions
  • New ideas for customer events
  • Risk assessment and preparation of action plans for activities
  • Planning and practical implementation of activities and events with subsequent feedback and evaluation

Retail and event:

  • Risk assessment and preparation of action plans for activities
  • Planning and practical implementation of activities and events with subsequent feedback and evaluation
  • Setting up, planning and marketing on social media
  • Initiatives to improve the customer’s service experience before, during and after the visit, as well as improving shop layout
  • Daily operations and customer management
  • Analysis of customer journey both digitally and physically and subsequent design of customer journey and experience
  • Use of experience universes/pop-up shops and events for online retailers

Specialisation in Tourism and Event:

  • Initiatives to improve the guest’s experience before, during and after the visit
  • Planning and practical implementation of events and arrangements
  • Renewing the company’s experience-based services
  • Setting up, planning and marketing on social media
  • Strategy for value-adding customer relationships – e.g. via social media
  • Customer behaviour analyses and targeting of marketing activities
  • Proposals for networking cooperation – nationally and internationally
  • In addition, the intern can participate in the company’s regular daily routines.
  • Risk assessment and preparation of action plans for activities
  • Planning and practical implementation of activities and events with subsequent feedback and evaluation
  • Dissemination tasks and concept development

In the beginning of the internship period an educational plan is worked out between the intern and the internship host. This plan must be sent to Business Academy Aarhus for approval within a couple of weeks after the intern starts in the company. 

To ensure the right match between students and companies, we have compiled a list of requirements to internship companies (pdf)

The internship starts in July or August and lasts for 10 weeks. After the end of the internship period, the student and the company can agree that the final exam project will be written in cooperation with the company.

As the internship is a part of the programme, your company is not obliged to pay a salary to the intern.

The company is allowed to give the student a ‘token’ payment of up to 3000 DKK per month. 

Subsidies for transport, rent and a phone, which the student can document are related to the internship, can be given without affecting the student's educational grant (SU). 

A student who becomes aware of trade secrets during his/her internship may not share or use this information without prior approval as stipulated in the Commercial Secrets Act, §4. Business Academy Aarhus employees and external co-examiners who are involved with internships are also covered by §4 of the Commercial Secrets Act, just as they have a duty of confidentiality pursuant to Chapter 8, Section §27 of the Public Administration Act.

If the internship takes place in a company in Denmark, the student is covered by the act on worker's compensation (lov om arbejdsskadesikring), cf. Ministerial Order no.185 from 23 February 2017, and by the act on liability for damages (lov om erstatningsansvar).

It is therefore the internship company’s responsibility to insure the intern, just as all other employees are insured. Associations and sole proprietors are also covered by the duty to insure, even if you don’t have any other employees.

If the internship takes place in a company outside of Denmark, then it is the student's responsibility to examine and assess whether he or she can be covered by the company's insurance policies. In cases where the student is not covered by the company's insurance, the student must ensure that they have any necessary insurance.

The programme in Service, Hospitality and Tourism Management is a 2-year higher education Academy Profession degree programme, which among other things qualifies the student to work within the development and planning of services in both national and international service companies.

The admission requirements are an upper secondary certificate or a relevant vocational education.

Read more about the programme (only in Danish)

You can find an intern by placing an advert in our job portal

It’s free, and your advert will be available to all students who are looking for an internship company.

In the advert, explain what tasks you want solved and what expectations you have to the student’s competencies and personal profile.

If you have any questions, you are always welcome to contact us.

Heidi Printzen

Contact our Internship Coordinator

Heidi Printzen Christensen

Senior Lecturer

Mail: hepr@baaa.dk

Phone: +45 7228 6228