Digital Concept Development

Bachelor's top-up degree - 1½ years - 90 ECTS

The programme is a top-up degree for AP degrees in Multimedia Design, Marketing Management, Design Technology and Business or Computer Science. It was developed in cooperation with design bureaus, web agencies and companies. The programme takes 1½ years and is a dynamic way to get a longer, higher education degree and additional job opportunities.

This entire programme is taught in English.

Get strategic and practical knowledge about digital concepts

With a bachelor’s degree in Digital Concept Development, you will be qualified to develop digital concepts that support your company's activities on digital platforms. You will be well equipped to carry out strategic considerations, plan tactical guidelines and develop practical solutions which focus on concrete technologies and digital user experiences.

You'll get to work with the subject through dialogue-based teaching, project-orientated group work and individual assignments. We prioritise having continuous cooperation with relevant companies and organisations who contribute with concrete cases, experience, and knowledge.

Do you want to be a UX designer?

You will get competencies within digital technologies, digital marketing, digital design, and digital communication. You will get knowledge and tools that qualify you for a job within digital product and service development.

You will be qualified to work in companies where the running, development and further improvement of digital commerce, digital communication, and design concepts and interactive digital solutions are all in focus. You can be employed, for example, as a UX designer, concept developer of digital solutions, or a web designer.

Go abroad as part of your degree

You can choose to join a summer school, do an exchange semester or do your internship abroad as part of the programme. 


The programme consists of three semesters. During the third semester, you specialise further through your internship and your bachelor’s project. Based on the internship and the bachelor project, you can create the academic profile that you want to be your competitive edge in a future job.

Digital concepts (15 ECTS)

Digital value creation (15 ECTS)

Digital user experiences (10 ECTS)

In addition you must choose one of the three specialisations:

  • Advanced UX design (20 ECTS)
  • Creating immersive entertaining experiences - includes a trip to New York (20 ECTS)
  • Smart solutions (20 ECTS)

Internship (15 ECTS)

Bachelor project (15 ECTS)


For your internship, you will join a relevant company or organisation of your own choice where you will take part in the daily routines and projects. You will be in a professional technical environment, and the theoretical and hands-on experience you have learnt from the programme will need to be utilised when you have to attend to specific assignments. The internship takes place immediately before the final examination project. 

Final examination project 

Most students use their internship for the final examination project. You must specialise in a defined area within digital concept development through your project work.

Apply for admission

Here is information about admission requirements and how to apply for the Digital Concept Development programme at Business Academy Aarhus.

Admission requirements

In order to be admitted into this degree programme, you must have completed one of the following programmes:

  • AP Degree in Computer Science
  • AP Degree in Design, Technology and Business
  • AP Degree in entrepreneurship and design
  • AP Degree in Multimedia Design
  • AP Degree in Marketing Management
  • AP Degree in Service Hospitality and Tourisme Management *

* If you have graduated from the Service Hospitality and Tourism Management programme, you can apply for admission at Business Academy Aarhus without any additional supplements.

If you are applying without a qualifying Danish AP degree – but have a comparable educational degree – we will evaluate your actual competencies and motivation. Contact our student counselling at or phone 7228 6020 to learn about your options and any possible additional requirements.

English requirements

In order to be admitted to the programme, you must have documented qualifications in English.

If you have an AP degree from Denmark taught in Danish, you must have passed English at level B from the Danish upper secondary examination, or have passed an internationally approved English test.

We accept these tests with the following minimum scores:

  • IELTS: 6,5
  • IELTS Indicator: 6,5
  • TOEFL: 83 
  • TOEFL iBT Home Edition: 83
  • Cambridge C1 Advanced: 180
  • Cambridge C2 Proficiency: 200
  • Oxford Online Placement test: C1 (min. 85 in each part). We only accept this test when it is completed at Business Academy Aarhus (sign up here) or through an officially approved partner agency.

Please note that the English test is valid for 2 years.

For non-EU applicants, we only accept IELTS and TOEFL.

If you have an AP degree from Denmark taught in English, you fulfill the English requirement.

If you do not have an AP degree from Denmark, you must have passed English at a level equivalent to English level B of a Danish upper secondary examination. This means that international applicants must have had English for at least 210 hours during the last three years of their upper secondary education.*

In addition, applicants with a foreign upper secondary education must pass an internationally approved test as an entrance exam that we use as a selection criterion.

We accept these tests with the following minimum scores:

  • IELTS: 6,5
  • IELTS Indicator: 6,5
  • TOEFL: 83 
  • TOEFL iBT Home Edition: 83
  • Cambridge C1 Advanced: 180
  • Cambridge C2 Proficiency: 200
  • Oxford Online Placement test: C1 (min. 85 in each part). We only accept this test when it is completed at Business Academy Aarhus (sign up here) or through an officially approved partner agency.

Please note that the English test is valid for 2 years.

For non-EU applicants, we only accept IELTS and TOEFL.

Native English speakers, applicants with an IB Diploma and applicants with Nordic entrance exams (including applicants with a qualifying examination from the USA, Canada, Australia, New Zealand, Great Britain, Scotland, or Ireland) are exempt from an English test. Please note that applicants with a qualifying examination from all other countries (including African and Asian countries, where the language of instruction is English) must submit a test.

Complete your English test at Business Academy Aarhus

* Note that classes of less than 60 minutes, must be converted into whole hours.

How to apply

If you meet the admission requirements, you can apply for admission regardless of your qualifying exam average. We will consider all received applications.

There is admission to this programme once a year, with study start in August. You apply through our online application form. You can apply from 1 February.

Please note that all applicants must upload all documentation by the application deadline.

15 March at 12 midday
1 July at 12 midday
  • If you have a Danish qualifying exam (including applicants completing an AP degree from Denmark before 1 July)

Before we can process your application, we need all the appropriate documents as proof of the information you have provided in your application.

See what documentation you have to send with your application

Your first day of study will be Wednesday 21 August 2024.

For specific programme related questions, write to our student counsellors at

For questions about admission, the application process or study life in general at Business Academy Aarhus, write to

Business Academy Aarhus cooperates with a range of organisations to promote our higher educational programmes abroad. Applicants are welcome to contact a local higher education recruitment consultant where available, for further information on the application process.

Should a programme, study line or specialisation that you applied for not be offered anyway, you will be contacted directly. The subsequent specialisations we offer will depend on the number of applicants. If there are not enough applicants for both a Danish and an international line, we reserve the right to only offer one.


In the 3rd semester, you will do an internship in a company.

In your internship you will get to test your newly acquired skills in a company and get insight into future work assignments and career opportunities. You will be able to connect your theoretical knowledge with practical experience and at the same time strengthen your CV.

In the internship, you can test a specific field of work and then focus your programme in relation to your career plans. As part of your internship, you must write a project report which is based on a problem statement from the company. Here, you will have the opportunity to specialise within your specific interests.

The internship is a mandatory part of your programme, and it is your responsibility to find an internship company. To help, we have a wide range of tools and contacts available, e.g. via our job and internship portal.

Get advice from our student, Teddy, on how to find an internship in Denmark

Examples of internship companies

Your internship can be taken in a company in Denmark or abroad. Here are some examples of internship companies:

Cooperation with a lot of companies

Business Academy Aarhus cooperates closely with a wide range of private and public companies. Contact with the business community creates real-life teaching – for the benefit of the students, the programme and the companies.

You will, first and foremost, encounter cooperation with the business community in connection with project work and your internship. We also invite guest speakers to contribute with their experience and the latest trends from the business community. For exams, we also use co-examiners from the business community.

Career options

By studying Digital Concept Development, you will be able to create upcoming user experiences on the web or other digital platforms.

You will typically find jobs within:

  • Web and design agencies: these could be agencies with digital user experiences as a speciality or agencies who are more broadly based within the field of digital product and service development, digital communication, or concept design.
  • Companies or organisations with functions in digital product and service development: these could be all companies that have an internal function within digital product and service development and communication or companies who want to develop their digital profile.

Your job may for example be:

  • a UX designer/consultant
  • a digital designer
  • an interaction designer
  • a digital project manager or project assistant
  • a digital content coordinator
  • a front-end developer

Continue with your education

A Bachelor top-up degree from Business Academy Aarhus is a dynamic pathway to higher education. A Bachelor top-up degree is equivalent to a Bachelor’s degree from a research university. A number of our graduates enrol in relevant post-graduate or Master programmes in Denmark or abroad. Please note that you may need to take supplementary courses to meet the admission requirements.

Below are examples of master’s degrees that have admitted our graduates. There might be other options for further education.

Do you want to know more?

If you want to continue studying, you can get counselling from the educational institution that you want to be admitted to. You are also welcome to contact our student and career counsellors for further information about careers and further education.

Student life

When you embark on a higher education programme with us, you'll get:

  • a top-quality internationally recognised degree
  • combined theory and practice in small classes of 20-35 students, which ensures close contact between lecturer and students
  • focus on learning in small teams, with real-life cases in collaboration with companies
  • a compulsory internship as well as excellent job opportunities during and after your studies
  • a great international experience in a vibrant, active and culturally diverse city
  • Danish lessons on campus
  • plenty of other social activities. 

Find more information on student life at Business Academy Aarhus

Info for international applicants

There are a lot of practical matters you need to know in order to get a good start and have a pleasant stay in Denmark.

Read about permits, tuition fees, housing etc. here

Study satisfaction

Every two years we carry out – in cooperation with the Ministry and together with the other Danish educational institutions – a survey of the study satisfaction among our students. The survey is called ‘Learning barometer’.

See the latest results from the ‘Learning Barometer’ at Business Academy Aarhus here

Compare Higher Education programmes

On Uddannelseszoom (in Danish only), you can compare results from the ‘Learning Barometer’ across all higher education institutions in Denmark. You can, among other things, compare salary levels and see how graduates got their first job.

Teaching evaluation

Every year we carry out a teacher evaluation where our students evaluate the teaching they receive.

See the results of the latest teacher evaluation here