Digital Concept Development
BA top-up programme - 1½ years - 90 ECTS
The programme is a top-up degree for AP degrees in Multimedia Design, Marketing Management, Design Technology and Business or Computer Science. It was developed in cooperation with advertising agencies, web agencies and e-commerce companies. The programme takes 1½ years and is a dynamic way to get a longer, higher education degree and additional job opportunities.
This entire programme is taught in English.
Get strategic and practical knowledge about digital concepts
With a Bachelor's degree in Digital Concept Development, you will be qualified to develop digital concepts that support the company's activities on digital platforms. You will be well equipped to carry out strategic considerations, plan tactical guidelines and develop practical solutions which focus on communication and user-experience.
You'll get to work with the subject through dialogue-based teaching, project-orientated group work and individual assignments. We prioritise having continuous cooperation with relevant companies and organisations who contribute with concrete cases, experience and knowledge.
Do you want to be a web designer or social media manager?
You will get competencies within digital commerce, digital marketing, digital design and digital communication. You will get knowledge and tools that qualify you for a job within the strategic and practical concept development of online services, digital commerce solutions and digital marketing.
You will be qualified to work in companies where the running, development and further development of digital commerce, digital communication and design concepts and interactive digital solutions are all in focus. You can be employed, for example, as a digital commerce manager, online marketing consultant, concept developer of digital solutions or a web designer.
Go abroad as part of your degree
You can study, join a summer school or take your internship abroad during the programme.
The programme consists of three semesters. During the third semester, you specialise further through your internship and your bachelor’s project. Based on the internship and the bachelor project, you can create the academic profile that you want to be your competitive edge in a future job.
Concept development and value creation (10 ECTS)
Project management (5 ECTS)
User research and methodology (5 ECTS)
Understanding technology (5 ECTS)
Philosophy of science (5 ECTS)
Digital marketing (10 ECTS)
User-experience (15 ECTS)
Elective module (5 ECTS)
Internship (15 ECTS)
Bachelor's project (15 ECTS)
For your internship, you will join a relevant company or organisation of your own choice where you will take part in the daily routines and projects. You will be in a professional technical environment, and the theoretical and hands-on experience you have learnt from the programme will need to be utilised when you have to attend to specific assignments. The internship takes place immediately before the final examination project.
Final examination project
Most students use their internship for the final examination project. You must specialise in a defined area within digital concept development through your project work.
Apply for admission
Here is information about admission requirements and how to apply for the Digital Concept Development programme at Business Academy Aarhus.
In order to be admitted into this degree programme, you must have completed one of the following programmes:
- AP Degree in Computer Science
- AP Degree in Design, Technology and Business
- AP Degree in entrepreneurship and design
- AP Degree in Multimedia Design
- AP Degree in Marketing Management
- AP Degree in Service Hospitality and Tourisme Management *
* If you have graduated from the Service Hospitality and Tourism Management programme, you can apply for admission at Business Academy Aarhus without any additional supplements.
If you are applying without a qualifying Danish AP degree – but have a comparable educational degree – we will evaluate your actual competencies and motivation. Contact our student counselling at email@example.com or phone 7228 6020 to learn about your options and any possible additional requirements.
In order to be admitted to the programme, you must have documented qualifications in English.
If you have a Danish AP degree taught in English, you fulfill the English requirement.
If you do not have a Danish AP degree taught in English, you must have passed English at a level equivalent to English level B of a Danish upper secondary examination with a GPA of minimum 3,0 on the Danish scale. This means that international applicants must have had English for at least 210 hours during the last three years of their upper secondary education.*
In addition, applicants with a foreign upper secondary education must pass an internationally approved test as an entrance exam that we use as a selection criterion. We accept these tests with the following minimum scores:
We accept these tests with the following minimum scores:
- IELTS: 6,5
- IELTS Indicator: 6,5
- TOEFL: 83
- TOEFL iBT Home Edition: 83
- Cambridge C1 Advanced: 180 (formerly known as Cambridge English Advanced: Grade A, B or C)
- Cambridge C2 Proficiency: 200
- Oxford Online Placement test: C1 (min. 85 in each part). We only accept this test when it is completed at Business Academy Aarhus (sign up here) or through an officially approved partner agency.
Please note that the English test is valid for 2 years.
For non-EU applicants, we only accept IELTS and TOEFL.
Native English speakers, applicants with an IB Diploma and applicants with Nordic entrance exams (including applicants with a qualifying examination from the USA, Canada, Australia, New Zealand, Great Britain, Scotland, or Ireland) are exempt from an English test. Please note that applicants with a qualifying examination from all other countries (including African and Asian countries, where the language of instruction is English) must submit a test.
* Note that classes of less than 60 minutes, must be converted into whole hours.
Applicants with a qualifying exam from Denmark
All applicants must have passed English at level B from the Danish upper secondary examination with a GPA of minimum 3,0.
How to apply
If you meet the admission requirements, you can apply for admission regardless of your qualifying exam average. We will consider all received applications.
There is admission to this programme once a year, with study start in August. You apply through our online application form. You can apply from 1 February.
Application deadlines - Study start in August
Please note that all applicants must upload all documentation by the application deadline.
15 March at 12 midday
- If you are a national from a country outside the EU (you can find all the special requirements for non-EU applicants here)
- If you have a foreign qualifying exam
- If you are applying for admission with special approval
1 July at 12 midday
- If you have a Danish qualifying exam (including applicants completing an AP degree from Denmark before 1 July)
Before we can process your application, we need all the appropriate documents as proof of the information you have provided in your application.
When is study start?
On programmes with study start in August, the first day will be Wednesday 25 August 2021.
On programmes with study start in January, the first day will be Monday 31 January 2022. Study start for Chemical and Biotechnical Technology and Food Technology is Monday 7 February 2022, though.
Remember to read the small print
Should a programme, study line or specialisation that you applied for not be offered anyway, you will be contacted directly. The subsequent specialisations we offer will depend on the number of applicants. If there are not enough applicants for both a Danish and an international line, we reserve the right to only offer one.
In the 3rd semester, you will do an internship in a company.
In your internship you will get to test your newly acquired skills in a company and get insight into future work assignments and career opportunities. You will be able to connect your theoretical knowledge with practical experience and at the same time strengthen your CV.
In the internship, you can test a specific field of work and then focus your programme in relation to your career plans. As part of your internship, you must write a project report which is based on a problem statement from the company. Here, you will have the opportunity to specialise within your specific interests.
The internship is a mandatory part of your programme, and it is your responsibility to find an internship company. To help, we have a wide range of tools and contacts available, e.g. via our job and internship portal.
Get advice from our student, Teddy, on how to find an internship in Denmark
Cooperation with a lot of companies
Business Academy Aarhus cooperates closely with a wide range of private and public companies. Contact with the business community creates real-life teaching – for the benefit of the students, the programme and the companies.
You will, first and foremost, encounter cooperation with the business community in connection with project work and your internship. We also invite guest speakers to contribute with their experience and the latest trends from the business community. For exams, we also use co-examiners from the business community.
By studying Digital Concept Development, you will be able to create future user experiences on the web or other digital platforms.
You will typically find jobs within:
- Web and design agencies: these could be agencies with e-commerce as a speciality or agencies who are more broadly based within the field of digital communication, concept design or digital marketing.
- Advertising agencies with a digital profile
- Companies or organisations with digital marketing functions: these could be all companies that have an internal digital marketing and communication function or companies who want to develop their digital profile.
- E-commerce solutions: these could be companies that only work within e-commerce or companies who also have traditional sales.
Your job may for example be:
- a digital designer
- a project manager or project assistant
- a UX designer/consultant
- a social media coordinator
- an SEO & Analytics consultant
- a digital content coordinator
- a front end developer
Continue with your education
A Bachelor top-up degree from Business Academy Aarhus is a dynamic pathway to higher education. A Bachelor top-up degree is equivalent to a Bachelor’s degree from a research university. A number of our graduates enrol in relevant post-graduate or Master programmes in Denmark or abroad. Please note that you may need to take supplementary courses to meet the admission requirements.
Below are examples of master’s degrees that have admitted our graduates. There might be other options for further education.
- Information studies (Aalborg University)
- Business Administration and E-business (Copenhagen Business School)
Do you want to know more?
If you want to continue studying, you can get counselling from the educational institution that you want to be admitted to.
You are also welcome to contact our student and career counsellors for further information about careers and further education.
When you embark on a higher education programme with us, you'll get:
- a top-quality internationally recognised degree
- combined theory and practice in small classes of 20-35 students, which ensures close contact between lecturer and students
- focus on learning in small teams, with real-life cases in collaboration with companies
- a compulsory internship as well as excellent job opportunities during and after your studies
- a great international experience in a vibrant, active and culturally diverse city
- Danish lessons on campus
- plenty of other social activities.
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Info for international applicants
There are a lot of practical matters you need to know in order to get a good start and have a pleasant stay in Denmark.
Get a buddy
All international students are offered a Buddy. A Buddy is a current Academy student, who volunteers to help new international students get off to a good start in Aarhus.
Every two years we carry out – in cooperation with the Ministry and together with the other Danish educational institutions – a survey of the study satisfaction among our students. The survey is called ‘Learning barometer’.
Compare Higher Education programmes
On Uddannelseszoom (in Danish only), you can compare results from the ‘Learning Barometer’ across all higher education institutions in Denmark. You can, among other things, compare salary levels and see how graduates got their first job.
Every year we carry out a teacher evaluation where our students evaluate the teaching they receive.