Get a student from the Marketing Management programme as an intern

New ideas | New angles | New knowledge

Accepting a student from the Marketing Management programme as an intern is an excellent opportunity for you and your company to team up with an Academy student who can carry out specific tasks within sales and marketing and also contribute with new positions on business issues. 

By agreeing to collaborate on an internship you can get:

  • the opportunity to address specific projects you otherwise do not have time for
  • new ideas, new persepctives, new knowledge
  • the opportunity to test a potential future employee in real life
  • additional resources to deal with tasks within sales and marketing
  • the opportunity to provide a student with valuable hands-on experience.

The intern can especially solve tasks within sales and marketing. He/she should also take part in everyday routines. In connection with the stay in the company, the intern must prepare a final exam project. The final exam project may be a continuance of the intern’s tasks in the company – or it could be an entirely new task that the company wants solved. 

These are examples of internship tasks and final exam projects:

  • Competitor and market analysis – at national and international level
  • Implementation of sales campaigns and telemarketing jobs
  • Development of marketing material 
  • Planning of trade fairs and events
  • Marketing plans – for example covering new products or new markets
  • Customer satisfaction analysis
  • Development of a new sales concept
  • Analysis of organisational structures and company culture
  • ABC analysis
  • Logistical analysis and proposals for improvements of these logistics
  • Supply chain analysis.

The cooperative relationship between the student and the company will of course vary from company to company. What is important is a positive and ambitious attitude towards the cooperation from both parties. 

We have compiled some good advice that will help you as well as the student to benefit as much as possible from the internship.

  • Student and company adjust expectations prior to the internship period. This involves tasks to be performed, working hours and other expectations to ensure mutually satisfactory cooperation.
  • Always feel free to contact the student’s internship counsellor at the Academy for inspiration, information or advice concerning the internship. The student is completing an internship in order to learn. Make sure you provide a good mixture of tasks of both a challenging and also a more routine-based nature. Some are able to handle a lot of responsibility from day one, others need a more careful dosage.
  • It is recommended to link the student to one or more contacts throughout the internship, individuals who can help guide, inspire and motivate the student.
  • Think about and discuss what a good subject could be for the student’s final exam project. Some agree on the subject at an early stage, whereas others wait until they know each other a little better.
  • Introduce the student to the entire company, look at the intern as a ‘fully accepted’ member of the team.
  • Be proactive – talk to the student or the Academy if something is not quite as expected.

The student, the company and Business Academy Aarhus will sign an internship agreement prior to the internship. 

To ensure the right match between students and companies, we have compiled a list of requirements to internship companies (pdf)

The internship starts in January and lasts for 10 weeks. After the end of the internship period, the student and the company can agree that the final exam project will be written in cooperation with the company.

As the internship is a part of the Marketing Management programme, your company is not obliged to pay a salary to the intern.

The company is allowed to give the student a ‘token’ payment of up to 3000 DKK per month. 

Subsidies for transport, rent and a phone, which the student can document are related to the internship, can be given without affecting the student's educational grant (SU). 

A student who becomes aware of trade secrets during his/her internship may not share or use this information without prior approval as stipulated in the Commercial Secrets Act, §4. Business Academy Aarhus employees and external co-examiners who are involved with internships are also covered by §4 of the Commercial Secrets Act, just as they have a duty of confidentiality pursuant to Chapter 8, Section §27 of the Public Administration Act.

If the internship takes place in a company in Denmark, the student is covered by the act on worker's compensation (lov om arbejdsskadesikring), cf. Ministerial Order no.185 from 23 February 2017, and by the act on liability for damages (lov om erstatningsansvar).

It is therefore the internship company’s responsibility to insure the intern, just as all other employees are insured. Associations and sole proprietors are also covered by the duty to insure, even if you don’t have any other employees.

If the internship takes place in a company outside of Denmark, then it is the student's responsibility to examine and assess whether he or she can be covered by the company's insurance policies. In cases where the student is not covered by the company's insurance, the student must ensure that they have any necessary insurance.

The Marketing Management programme is a 2-year higher education Academy Profession programme which, among other things, qualifies the students to work within marketing, sales and communica­tions. For example as a marketing coordinator, sales supporter, account manager or purchasing assistant. With more experience, your business card could say product manager, marke­ting manager or sales manager etc. The admission requirements are upper secondary certificates or relevant vocational education. 

Read more about the programme (only in Danish) 

You can find an intern by placing an advert in our job portal

It’s free, and your advert will be available to all students who are looking for an internship company.

In the advert, explain what tasks you want solved and what expectations you have to the student’s competencies and personal profile.

If you have any questions, you are always welcome to contact us.

Morten Østergaard

Contact our Internship Coordinator

Morten Østergaard

Senior Lecturer


Phone: +45 7228 6215